4 Reasons to Be Territorial with Your Paid Media Campaigns
“Should I spend money on my own brand terms?” We’ve always been an advocate for bidding on brand terms, and there are a number of reasons for it. If it isn’t a tactic that you’re testing, we highly...
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The Power of Affinity Audiences
Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s...
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2018 Marketing Predictions: Paid Media
In the last part of our 2018 predictions series, Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into...
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FAQs: What Is PPC & Paid Media? Paid Search Marketing Overview
PPC, or paid media, refers to advertisements that businesses pay for every time a user clicks on their ad. The advertisers earn ROI from the leads and conversions that come from the paid-generated...
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Is Google Dumping Your Analytics Data for GDPR?
Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some...
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Meet Amy Lewis: Part Paid Media, Part Account Manger
Name Amy Lewis Position Account and Paid Media Manager What’s your average day like at Oneupweb? In a normal day, I’m attending meetings, coordinating documents and most likely bobbing my head to the...
View ArticleSeven Minutes in Digital Marketing Heaven: A Monday Marketing Minute Round-up
If you’ve missed out on our last seven minutes in digital marketing heaven, cozy on up and get comfortable for a Monday Marketing Minute quickie. Our seven hottest tips rolled into one package. If that...
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SEO PPC Sexy Swivel Table Template
If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet...
View ArticleGoogle Rebrands – and Revamps – Its Ad Suite
Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google...
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Frequently Asked Questions About Annual Planning
It’s the end of another year . . . the time when you take stock of your marketing efforts, assessing what worked, what fell flat and where you need to improve. Even if your company’s fiscal year does...
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